Coffee ++ & SleekFlow: Boosting revenue growth through WhatsApp in the specialty coffee e-commerce

Founded in October 2020 in Minas Gerais, Coffee ++ was born with an ambitious mission: to democratize the consumption of specialty coffees in Brazil.

Producing exclusively 100% Arabica coffees and adhering to the international standards of the Specialty Coffee Association (SCA), the brand delivers coffees with a minimum quality score of 84 points—a true seal of flavor and excellence.

Impact on the national market: A new coffee culture

Coffee ++ emerged with a bold purpose deeply rooted in Brazilian identity: to democratize access to 100% Arabica, super-specialty coffee, historically directed to the international market. As the world's largest coffee producer, Brazil deserves to enjoy the excellence of its beans. Coffee ++ materializes this vision by offering inherently sweet coffee, free from bitterness, eliminating the need for added sugar and providing an authentic and unique sensory experience.

Today, Coffee ++ operates strongly in e-commerce, with a focus on the B2C repurchase channel, where CRM strategies and a subscription club are essential to maintain customer loyalty and scale revenue.

The challenge: transforming WhatsApp into a strategic channel

With the rise of WhatsApp as the dominant communication channel in Brazil, Coffee ++ realized it needed to go beyond basic tool usage. The need was clear: transform WhatsApp into a strategic relationship and conversion channel, with targeted broadcasts and efficient customer service.

Before discovering SleekFlow, the company explored other alternatives with the official WhatsApp API, but none offered robust integration with Shopify, the brand's main e-commerce platform. Additionally, the cost-effectiveness and usability were limiting factors in the tested solutions.

The perfect match: the integration with SleekFlow

We asked Gabriel Yohan, responsible for CRM and the subscription club at Coffee ++, why they chose to adopt the platform and what stood out:

• Official WhatsApp API

• Direct integration with Shopify

• Integrated HelpDesk for personalized customer service

According to Gabriel, the main advantage lies in the integration between the API and the HelpDesk environment:

This combination enables scalable campaigns with personalized service, all within the same platform. It's what makes the difference in our daily operations.

Gabriel Yohan

Responsible for the B2C repurchase department at Coffee ++

Implementation and results: numbers that speak for themselves

Coffee ++'s primary strategy with SleekFlow has been leveraging the WhatsApp API as a segmented broadcast channel. Based on customers' purchasing profiles, the company launches campaigns that are also integrated with email marketing strategies, thereby expanding reach and conversion rates.

The impact was immediate:

• In the first two months of use, revenue generated via WhatsApp doubled compared to the email channel.

• Currently, 70% of the company's CRM sector revenue comes from WhatsApp, while email accounts for 30%.

Additionally, the team gained more control and agility in operations. With customized dashboards and filters, managing key performance indicators—such as CSAT, churn rate, and conversion rate—has become significantly more efficient.

Favorite features

According to Gabriel, the platform's standout feature is the integration between the API and HelpDesk, which allows scaling campaigns without sacrificing humanized and close customer service. This makes a substantial difference in the daily CRM operations of the company.

SleekFlow in two words?

Simple and efficient. I recommend paying attention to the potential of investing in an official API. At first, it may seem expensive, but with a solid customer-centric strategy, the results show up—and in our case, it paid off very quickly.

Gabriel Yohan

Responsible for the B2C repurchase department at Coffee ++

The story of Coffee ++ demonstrates how choosing the right technology can transform a communication channel into a powerful sales and relationship engine. If you're looking to enhance your e-commerce and deliver a truly personalized experience, the answer might be just a conversation away.