How to use WhatsApp Business for real estate
WhatsApp Business API is widely used by big brands worldwide. Businesses have been learning to utilise all the effective tools for customer communication, marketing through instant messaging, and selling efficiently with social commerce strategies.
Learn all you need to know about the WhatsApp Business API.
On the WhatsApp Business API, you get to create your own business profile, set up automated replies and chatbots, integrate with existing CRM or e-commerce platforms, and build a safe space for customers to make seamless purchases without switching apps.
Now, the real question is, how do you use it for your business?
Of course, enterprises from various industries will require a more tailored solution to maximise the outcome of adopting WhatsApp Business. In this article, you’ll find examples and methods on WhatsApp for real estate businesses where you can learn to use WhatsApp Business API to reach your business’s full potential.
Why WhatsApp is essential for your real estate businesses
WhatsApp has become one of the go-to messaging apps in the UK, with more than 90% of adults using it regularly. As a real estate agent, being able to communicate instantly with customers, whether they’re inquiring about a property or scheduling a viewing, is essential. Here’s why the WhatsApp Business API is the tool you need to scale and grow your real estate business:
1. Display agent names using an official WhatsApp Business account
Professional image and brand consistency: In real estate, professionalism matters. Using WhatsApp Business ensures your agents’ names are displayed, providing consistency and transparency to your customers. This helps build trust and allows customers to easily identify who they’re communicating with, no missed opportunities.
Seamless agent transitions: When agents need to hand off a customer, the transition is smooth with WhatsApp Business. Customers will always know who they’re talking to, whether it’s the original agent or a new one taking over. This maintains continuity and reduces the risk of lost connections.
2. WhatsApp allows rich media messages
Multimedia sharing: WhatsApp for real estate makes it easy to send PDF brochures, property images, and virtual tour videos, allowing potential customers to get a full view of listings.
Enhanced communication: By sharing rich media, you engage customers more effectively, helping them make informed decisions about properties.
3. WhatsApp solutions allow real estate agents to build quick, in-depth connections
High open rate: WhatsApp messages have an impressive 98% open rate, far surpassing traditional email marketing (around 20% open rate on average).
Instant replies: Real estate agents can respond quickly, offering customers accurate answers in real time, helping to move customers down the sales funnel faster.
4. Broad customer outreach with WhatsApp features
Advanced features: WhatsApp includes many useful features such as broadcast messages and interactive chat buttons that will help your real estate business reach out to more new users. It is also easily integrated with Facebook and Instagram, creating a great ecosystem for lead collection.
5. Reliable business profile for messaging
Company profile visibility: On WhatsApp Business, your real estate company profile can also be featured on the account. You can publish your business address, operating hours, catalogs for recent projects, and more to push for visibility. As your target audience drops you a WhatsApp message, they can also learn more about your business and maybe even visit you in person.
Ready to get aboard? Here’s how you can use WhatsApp Business for real estate:
WhatsApp marketing for real estate
WhatsApp marketing is about reaching the right audience effectively and collecting MQLs for the sales team to close deals.
WhatsApp click to WhatsApp ads and QR code to collect leads
Click to WhatsApp ads and QR codes have emerged as invaluable tools for real estate businesses seeking to capture leads and engage with potential customers more effectively.
With click to WhatsApp ads, real estate agents can strategically place enticing ads on Facebook and Instagram, allowing interested prospects to initiate direct conversations with just a single click.
For instance, a real estate agency can run targeted ads about a stunning property listing, where interested buyers who click on the ad will be redirected to a WhatsApp chat with an agent. This immediate and personaliszed interaction not only expedites the lead-generation process but also establishes a sense of trust and convenience for potential customers.
Check out the usual WhatsApp conversation pricing for 2026.
Other than click to WhatsApp ads, there are WhatsApp QR codes that you can include in your real estate marketing materials. Having these QR codes on your brochures, flyers, property signages, or even digital promotions can significantly enhance your lead-capture efforts. When prospective buyers scan the QR code using their smartphones, they are instantly brought to a WhatsApp chat with your WhatsApp Business account.
For instance, a potential buyer walking past your showroom can scan the QR code on the poster to seek more information, schedule a viewing, or even negotiate terms. If you have an automation set up for the event, a chatbot can first generate questions to understand the user’s intent, and the chat can then be automatically routed to the most suitable agent based on location, preferred languages, the purchasing stage, and more.
WhatsApp Broadcast to engage potential home buyers
When a new project gets launched, how do you deliver the latest updates to your potential customers? WhatsApp broadcast campaigns, in this case, are definitely one of the most helpful features to be included in WhatsApp marketing for real estate.
Once you collect contacts from events or showroom visits, you can send a WhatsApp broadcast message to these groups of prospects to follow up after a week or two. You can gather feedback about their experience and use chat buttons to encourage quick responses on whether they would like to get more updates about future projects.
Other than obtaining WhatsApp opt-ins, these WhatsApp broadcast messages are also great for you to segment the users into different groups for more accurate retargeting campaigns. In other words, you can draft a message specially for different groups of audiences and reheat leads effectively after a specific period of time.
Explore how you can schedule WhatsApp messages in advance.
WhatsApp campaign ideas for your real estate business
Run WhatsApp marketing campaigns to nurture real estate leads automatically
Once you’ve captured leads from click-to-WhatsApp ads, QR codes, or showroom/event sign-ups, use WhatsApp marketing campaigns to keep prospects warm and moving forward. For example:
welcome the lead and confirms what they’re looking for (location, budget, property type)
share a short curated list of matching units
send a viewing reminder or prompt to book
route ‘hot leads’ to an agent faster based on replies and intent
This type of WhatsApp campaign nurtures leads at scale while still feeling personal.
Use WhatsApp broadcast campaigns for listing alerts and open house invitations
WhatsApp broadcast campaigns work well for time-sensitive messages such as:
new listings that match saved preferences
price drop alerts
upcoming open houses / showroom events
limited availability (‘last unit’) updates
To keep results strong, segment recipients (buyers vs renters, area, budget, investor) so each broadcast stays relevant and drives more replies.
UK GDPR compliance note: Make sure your WhatsApp campaigns are UK GDPR-compliant. This matters because it helps you avoid regulatory penalties and protects customer trust, especially in real estate where clients share personal details like contact info, budgets, and location preferences. The UK regulator, the Information Commissioner’s Office (ICO), can issue fines of up to £17.5 million or 4% of total worldwide annual turnover for serious breaches. Only message contacts who have opted in, keep a record of consent, provide an easy opt-out, and collect/store only the data you need.
WhatsApp sales for real estate
Most of the time, real estate businesses have a large sales team to cope with customer inquiries, lead site visits, coordinate with lawyers and insurance agents, and more. The tedious and time-consuming processes make effective communication more difficult; hence, the management of WhatsApp messages for real estate needs to be planned strategically.
Auto-assign conversations to agents according to location and language
No matter if it’s for their own stay or investment, customers expect quick and high-quality services from sales agents as they intend to spend a large sum of money on a property. To ensure that these potential clients get attended to as soon as possible, the workflow for your real estate sales team must be flawless. Using WhatsApp for real estate, you can auto-assign conversations from prospects to the most suitable sales agent.
Imagine David, 35 years old, who’s settling down in the city with his family, is planning to buy a house. He drops a WhatsApp message for your real estate business about Residential Project A after visiting your showroom last week. The chatbot your team has set up previously immediately replies and asks for his preferred language. He selects Spanish, his native language. Then, a message pops up for David to choose the project he’s interested in, followed by some FAQs such as:
Target completion date of the project
Types of layout
The price of each selection
Request for human assistance
As your real estate agent takes over the conversation, he will already have the basic details needed to support David further. This will save up a lot of time from answering FAQs or going back and forth trying to understand the customers’ queries.
Use the WhatsApp in-chat payment link to collect booking fees
Real estate customersclients often take a longer time to consider before making a purchase. Once they decide to buy a property, they will have to pay a fee to secure the booking. Instead of scheduling in-person meetings again and again, you can send an in-chat payment link to collect the fee directly on WhatsApp. If the bank loan doesn’t get approved after that, you can simply initiate a refund, all without switching apps.
Learn more about the WhatsApp-Stripe integration for instant in-chat payments.
Monitor the performance of your real estate agents
As mentioned in the sections above, a lack of accuracy or quality may occur if the real estate agents use their personal WhatsApp accounts to communicate with the customers. With WhatsApp solutions for real estate, supervisors or team leads can monitor all WhatsApp conversations to maintain the standard of your services. You can even create incentives for the high performers and motivate the rest of the team with healthy workplace competition.
Seamless internal communication between agents
WhatsApp for real estate also allows real estate agents to co-own WhatsApp conversations and collaborate on closing deals faster. When necessary, you can even loop in homeowners insurance agents to the same chat room for efficient coordination. You will no longer need to create a separate group chat for each process and confuse the customersclients, especially if they’re first-time buyers.
WhatsApp customer service for real estate
Here’s how you can use WhatsApp messages for real estate to offer your customersclients the best customer service:
Automatic reminders for house viewing appointments
Automatic WhatsApp reminders or confirmations can be sent to those who have scheduled for house viewing nearing the date of the appointment. Other than leaving a good brand impression, such simple WhatsApp messages can avoid no-shows and clear up the agents’ schedule for customers who are really interested if some of them have last-minute arrangements and cannot make it on the date and time arranged previously.
An example of the WhatsApp message for real estate house-viewing appointment reminder will look like this:
Hi {first name of your customer}! I’m {agent name}, your real estate agent from {company name}. This is a gentle reminder for your house viewing appointment on Aug 3rd (Thurs), at 3 pm. Please reply YES to confirm your appointment or NO if you cannot attend or would like to reschedule.
You can also use WhatsApp chat buttons so they can reply with just a click instead of typing out the words.
Schedule follow-ups with WhatsApp Business automation
Prospects often go quiet after the meeting, and automating the follow-ups are also important to maintain the connection. If they are no longer interested, you can also send out WhatsApp surveys to understand the reason and request ratings for your service. These are all critical to cultivate brand loyalty as you never know when they will return to you for more advice or recommendations for other projects.
WhatsApp CRM integration for customer segmentation
If you’re using existing CRM platforms such as Salesforce or HubSpot, you can also integrate it with your WhatsApp Business account for proper customer segmentation. From there on, you will be able to see the customer details such as personal information, lead source, lead stage, labels, and more right next to the chatbox. This means that your customer support team can provide prompt and accurate assistance to potential or existing customers even if they decide to message your business months after the previous interaction.
Real-world Examples: WhatsApp strategy in action
See how other real estate businesses are using WhatsApp strategy to streamline customer communication and grow engagement:
iBilik enhances tenant communication and lead generation with WhatsApp automation
iBilik was spending significant time managing high volumes of tenant inquiries, leading to slow response times and missed opportunities. By integrating SleekFlow’s WhatsApp Business API, iBilik automated key communication tasks.
They used WhatsApp QR codes at events to capture leads, implemented automated lead qualification, and leveraged WhatsApp Business verification to build trust and credibility with users. This automation allowed iBilik to respond instantly to inquiries, route leads effectively, and maintain smooth communication between agents and clients. As a result:
2,000 contacts captured using WhatsApp QR codes at events
Automated routing delivered instant replies and faster handoffs to the right agent
WhatsApp Business verification increased credibility among tenants and landlords
Today, my entire sales force, all my agents, are using the same platform where I am able to monitor the results in general.
Keith
CRO of iBilik
Mudah.my leverages WhatsApp to improve user engagement and reply rates
Mudah.my was facing challenges with low response rates and slow engagement through traditional communication channels like email and SMS. With the need to engage a large user base and improve lead capture, they turned to SleekFlow’s WhatsApp Business API to automate communication.
They used WhatsApp buttons for direct interaction, implemented automated lead qualification, and leveraged WhatsApp’s broadcast features to reach a wider audience. As a result:
646 high-quality leads generated in 3 months
30% increase in response rate compared to traditional channels
70% average read rate for WhatsApp broadcasts
Using interactive message features like chat buttons and list messages on the WhatsApp Business API has increased our reply rate for broadcasts by at least 30%
Sher Mei
User Success Manager at Mudah.my
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WhatsApp Real estate messages sample
New Property Listing
Hello [Client's Name],
We have an exciting new property listing that might interest you!
Property Name: [Property Name]
Location: [Property Location]
Price: [Property Price]
Description: [Brief description of the property, including key features like number of bedrooms, bathrooms, size, amenities, etc.]
For more details and to schedule a viewing, please visit: [Property URL] or reply to this message
Appointment Confirmation
Hi [Client's Name],
This is a reminder of your scheduled appointment to view [Property Name] on [Appointment Date] at [Appointment Time].
Property Address: [Property Address]
Agent Name: [Your Name]
Contact Number: [Your Contact Number]
If you need to reschedule or have any questions, please feel free to contact us.
Looking forward to meeting you!
Follow-up After Viewing
Hello [Client's Name],
It was great meeting you today and showing you [Property Name]. I hope you found the visit informative and helpful.
If you have any further questions or need more information about the property, please don't hesitate to reach out.
Property Price Reduction
Hi [Client's Name],
Good news! The price of [Property Name] has just been reduced.
New Price: [New Property Price]
Old Price: [Old Property Price]
Property Address: [Property Address]
If you are still interested, now is a great time to consider making an offer. For more details or to schedule another viewing, please contact us or visit: [Property URL]
Get your WhatsApp Business API for real estate with SleekFlow
As we have seen above, the WhatsApp Business API is an essential tool for your real estate agency. Don’t wait any longer! SleekFlow is an official WhatsApp Business Solution Provider (BSP) and the best WhatsApp API solution. Schedule a demo with our experts today, and increase the sales of your real estate agency.
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