How to use LINE for marketing
With over 178 million monthly active users in Japan, Thailand, Taiwan, and Indonesia, LINE marketing has become a popular method for businesses to promote their brands. This is because the large user base on this social media platform can provide businesses with a significant audience reach using various LINE marketing features.
Examples of LINE marketing features offered by LINE are official accounts, LINE stickers, LINE Ads, LINE QR, and a click-to-chat link to LINE. These features allow businesses to create a more personalized and interactive experience for their followers, which can increase engagement and customer satisfaction.
Alternatively, you can also choose to incorporate a LINE messenger marketing platform to manage all your conversations and access advanced marketing features, including LINE chatbot, LINE live chat widget, LINE broadcast messages, in-chat payment links, and more.
Source: LINE Business Guide
Nearly 49.9% of LINE users read messages from companies, and many users take positive actions like using coupons from the company, visiting websites and joining promotional campaigns. This high engagement rate can bring increased brand awareness and customer loyalty.
With LINE's popularity in Asia, high engagement rate, and various features of marketing in LINE messenger, a LINE messenger marketing platform has become highly effective for businesses looking to reach their target audience and promote their products and services. In this article, we will discuss the features of LINE marketing such as LINE broadcast messages, LINE promotion stickers, and LINE Ads.
1. LINE broadcast messages
LINE broadcast message is a method of delivering information to many recipients simultaneously through the LINE messaging app. It allows businesses to send messages to their followers, subscribers, or customers all at once, making it an effective tool for marketing and communication purposes. Read on to find out how to utilize LINE broadcast messages for your LINE business.
Create an audience for your LINE marketing broadcast
There are two methods to consider when creating an audience as part of your LINE marketing strategy.
Method 1: target users using the demographic filter
Log in to your LINE Official Account Manager and go to the "Broadcast" section.
Click on the "Create" button to start composing your broadcast message.
Select your target audience by choosing “Filter by demographic”.
Select the filters that you want to use to narrow down your audience.
Demographic filters can help you create more targeted and personalized broadcast messages that are more likely to resonate with your audience.
Method 2: Create a new audience
Log in to the LINE Official Account Manager website using your LINE Official Account.
Look for the "Audience" section and click on it.
Click “Create new”.
Do take note that you can only create audiences through the LINE official account manager on web browsers and it is not available on the LINE official account app.
Types of LINE marketing broadcast messages
Source: LINE for Business
It's important to consider the preferences and interests of your audience when selecting the type of broadcast message to send. Tailoring the content to their needs helps increase engagement and build a stronger relationship with your followers. One of the ways is by creating rich messages.
A rich message is a type of message that allows businesses to create visually appealing and interactive content to engage their audience. It provides enhanced features beyond standard text messages and enables businesses to deliver more dynamic and engaging content.
How to create rich messages for your LINE marketing strategy
Log in to the LINE Official Account Manager website.
Find the section for creating messages in the Account Manager interface.
Choose the option to create a Rich Message, which allows for interactive and visually appealing content.
Select a template provided by LINE or design your own custom message layout.
Customize the text, images, videos, buttons, and other elements to fit your message content and style. You can add multiple pages or panels for interactivity.
Preview and test the Rich Message to ensure everything looks and works as intended.
How to create LINE rich menu
Source: LINE Developers
LINE rich menu is a feature within the LINE messaging platform that allows businesses to create customized and interactive menus for their LINE official accounts. It provides a visual and user-friendly interface where businesses can showcase various options, services, or features to their users.
Log in to the LINE Official Account Manager website.
Go to the "Rich Menu" section.
Create a new Rich Menu.
Design your menu by adding buttons, images, and text.
Set actions for each button (e.g., send messages, open links).
Optionally, add multiple pages for a structured menu.
Preview and save your Rich Menu.
Choose a default Rich Menu for new users and set alternative menus for specific times.
Apply the Rich Menu to your LINE Official Account.
How much does it cost to send LINE marketing broadcast messages
Source: LINE for Business
LINE offers various account plans for businesses to choose from. The free plan allows businesses to create a basic LINE official account at no cost, providing essential features. However, there is a monthly limit of 500 free broadcasts or messages that you are allowed to send. If you intend to send more messages you may consider upgrading your account to either the Light plan for 50USD/month or the Standard plan for 150USD/month.
Find out more about setting up a LINE business account and the costs for paid plans.
How to send LINE broadcast messages on LINE official account manager
While using LINE official account manager may be sufficient for small businesses, it does have its limitation. The table below shows the comparison of using LINE account manager and LINE messaging API platforms such as SleekFlow.
Interested in learning more about SleekFlow? Head over to their official website to learn more about their services.
How to send LINE broadcast messages via SleekFlow
If you are a large business or team looking to send LINE broadcast messages, consider using SleekFlow’s LINE Official Account Messaging API. With SleekFlow, you can gain access to a range of additional tools that go beyond the standard permissions settings available in the LINE official account manager.
Through SleekFlow, our staff members can handle 3-4 conversations at the same time instead of one to one. The result is quadruple.
Jeremy Tong
Managing Director, Lalamove
Experience the remarkable success story of Lalamove and unlock the potential of boosting sales through an effective messaging platform.
2. LINE Promotion Sticker
Source: LINE for Business
LINE promotion stickers are digital stickers that businesses use to promote their brand or special offers on the LINE messaging platform. LINE stickers have promotional messages, logos, or product images to catch people's attention.
By sharing these stickers, businesses can increase brand visibility and engage with their audience. They are a fun and interactive way to promote products or services. Moreover, you can create your own LINE stickers on LINE creators market and use them in chats, group conversations, or on social media to reach a wide audience.
Types of LINE Promotion Sticker
Sponsored sticker: Stickers provided by a company that can be downloaded in exchange for adding their LINE official account as a friend.
Direct sticker: Businesses can promote the stickers not only on LINE sticker market but also on their event websites and other channels. This directs users to the sticker download page.
Mission sticker: Before users can download corporate-sponsored stickers, they will have to first fulfil certain requirements like linking accounts and completing questionnaires.
Pay-per-use sticker: Businesses have the choice to set a specific download limit for stickers based on their marketing in LINE messenger’s budget.
3. LINE Ads
Source: LINE for Business
LINE Ads are a type of display advertising that appears on various LINE services such as
LINE homepage
LINE Smart Channel (LINE Ads)
LINE TODAY
LINE VOOM
LINE walletLINE travel
Businesses can create ads that target specific demographics, interests, and behaviors to reach their desired audience. These ads are displayed through real-time bidding. Scroll down to see the unique features of each ad placement.
To use the LINE Ads Platform (LAP), businesses would need to just connect their LINE official account and they can target their existing followers as the audience and communicate directly with them. They can also use the "similar audience" feature to find new potential customers with similar preferences and connect with a wider audience.
Bonus: LINE QR and click-to-chat link to collect contacts
You can also install the SleekFlow Live Chat widget for free on your website to collect leads on LINE.
How to create LINE QR code
The QR code feature in the LINE app allows users to scan QR codes or generate their own QR codes for various purposes. Users can scan LINE QR codes to add friends, join groups or channels, access special promotions, make payments, and more. Follow the steps below to generate your own QR code.
Open the LINE app on your mobile device and go to your home tab.
Tap on the "add friends" icon at the top-right corner of the screen.
Select the "QR Code" option and tap on the "My QR Code" tab.
Your QR code will be displayed.
How to generate a link to LINE
If you're seeking methods to increase customer engagement on LINE, utilizing a LINE link is a quick and effective solution. By simply clicking on the link, customers can easily connect with your LINE official account and initiate a chat. To generate a link for your LINE official account, you can either use LINE official account app or LINE official account manager.
LINE official account app
Click on the Home icon.
Select “Gain friends” and then “Link”.
Click on “Copy link”.
LINE official account manager
If you're managing your LINE Official Account from a web browser on your computer, you can follow these steps to generate your LINE link:
Select “Home”.
Go to “Gain friends” and then "Add friend" tools.
Select “Create a URL”.
Click on “Copy”.
Once you have the link, you can use it in various communication channels such as messages, websites, and social media platforms. This will direct your customers to your Official Account profile in LINE.
Complete your LINE marketing strategy via SleekFlow
Using SleekFlow’s wide range of features as your LINE Messenger marketing platform will be beneficial for your business. The platform's advanced automation and chatbot solution ensures personalized experiences and efficient customer support.
Additionally, integrating with other messaging channels enables seamless management across platforms. SleekFlow is a reliable solution for businesses seeking to engage with their audience, automate processes, and achieve remarkable results in LINE Messenger marketing.
Expand your LINE marketing strategy on SleekFlow today for free.
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